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Optify

It’s been awhile since I’ve done a vendor review, but gosh are they worth it! This is one of the most exciting companies I”ve come across in quiet some time.

What does “Free” mean for marketing automation?

Over the last 18 months or so it’s become clear that the face of marketing is changing. To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.

How to Implement a Social Media Marketing Strategy

Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …