Archives

All Posts Tagged Tag: ‘Marketing Automation’

Who’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)

2

Marketing automation is not campaign management and campaign management is still not marketing automation.  While the gap certainly narrowed in 2010 these two tools were born and bred to do different things.  If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …

Read More

What does “Free” mean for marketing automation?

0

Over the last 18 months or so it’s become clear that the face of marketing is changing.  To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.

Read More

Future of Marketing Automation

1

What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

Read More

Value in Marketing Automation?

0

How does this strike you for controversial?  Marketing automation does not generate revenue.  Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel.  Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …

Read More