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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Useful Behavioral Advertising Terms
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You don’t need a degree in advertising jargon to understand how behavioral advertising works. But knowing a few basic terms will help you decipher different companies’ advertising practices: Advertiser – The “advertisers” are the companies whose products or services are being advertised. For example, you may see ads for Netflix; Netflix is the advertiser. Publisher – The publishers are the …
Read MoreWhat you should know about PII
First off, PII stands for Personally Identifiable Information. What this basically translates to is the key data points needed to identify you as an individual. Where me being a “35-year-old male working in technology marketing in Chicago” would not be PII, “Marcus Tewksbury – Alterian’s Customer Intelligence Director” would be. The difference is that you can use the later to …
Read MorePII and the impact of 1st and 3rd party tracking
Q: Beyond earning the right to use PII, there’s the question of how close the tracking of their interactions across channels on non-company owned platform gets to “behavioral marketing”. How would you recommend approaching this not from a PIII use, but from the fact that online behaviors are being tracked from sites that are not owned by the asset owner? …
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