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All Posts Tagged Tag: ‘ROI’

Social Commerce

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Prepping for the upcoming AMA presentation in Atlanta (http://www.marketingpower.com/Calendar/Documents/2010/spotlights/SocialMediaMonitoring_ROI.pdf) where I will be presenting with friend and colleague Amanda Devito about ROI of social media (because I wanted to be unique and different… oh wait!).

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Measuring Social Media ROI

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Social Media can be an extension of direct marketing.  When delivering messages in the social space (planting the seeds) focus on crafting call-to-actions that drive engagement (clicks).   Beyond delivering a deeper brand experience, getting the click is critical for tracking.  Once someone has clicked it enables you to track their digital footprint with your brand.  As you deepen the profile …

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