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All Posts Tagged Tag: ‘Sales Funnel’

How to Implement a Social Media Marketing Strategy

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Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

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What is Social Media Marketing?

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Recently I was blasted by someone for not having more Twitter followers. It certainly gave me pause. For sure, from a personal branding stand point “followers” and “views” can be a barometer of success in the social space. I would argue, however, there are other valid approaches. Below is in part the rebuttal I sent, but this is something I …

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How to Drive Demand Generation with an Inbound, Social Media Strategy

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Flip the funnel.  Flatten the funnel.  Get rid of the funnel!  These aren’t some loony, fringe ideas, but rather the thinking of some of the leading marketing minds of our time like Godin, Meerman, and Brogan.  Everyone recognizes that social media is having a huge impact on successful demand generation.  The problem lies in identifying how to apply it to …

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