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All Posts Tagged Tag: ‘sales related behavioral data’

Campaign Tracking – Managing and Analyzing the Results

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Campaign Tracking With all the effort put forth to execute the campaign, a key point of failure for campaign effectiveness lies with the tracking and analysis.  Just getting the message out isn’t sufficient.  How was that message received?  What does the overall response to the message say for future campaigns?

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5 Steps to a Customer Intelligence Program

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A customer intelligence program represents the nexus of data, technology, and marketing execution. When combined properly these three can unleash marketing – making it both measurable, which means it’s improvable, and accountable. For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused …

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