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All Posts Tagged Tag: ‘Search’

Growing understanding of what is Inbound Marketing

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A colleague of mine Connie Bensen (you can read more about her thought leadership in the social space at http://conniebensen.com) asked me to comment on an article by Blaine Mathieu on how email can be used in combination with SEM to drive synergistic results. http://www.adotas.com/2009/10/email-yin-and-search-yang-a-symbiotic-relationship/ I like the direction for sure, but from my perspective, though, Baline is just scratching …

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How do you “be Interesting” and “be Findable” in Social Media

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Q: In terms of being findable, how to you apply this to the assets on Social Media?  Is that done through being interesting to your audiences? I wanted to make sure I followed up your question with a little more detail.  In terms of being successful in social media it really is about following the 4-B framework. Be Interesting. As …

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