Archives

All Posts Tagged Tag: ‘SEM’

How to Implement a Social Media Marketing Strategy

0

Again, thank you to everyone for the support and enthusiasm for the presentation. Certainly this is something that has hit a nerve and I’ve heard you loud and clear. Over the coming weeks and months I will be devoting more time documenting the approach we are deploying at Alterian and sharing insights on what is and isn’t working. To download …

Read More

Growing understanding of what is Inbound Marketing

0

A colleague of mine Connie Bensen (you can read more about her thought leadership in the social space at http://conniebensen.com) asked me to comment on an article by Blaine Mathieu on how email can be used in combination with SEM to drive synergistic results. http://www.adotas.com/2009/10/email-yin-and-search-yang-a-symbiotic-relationship/ I like the direction for sure, but from my perspective, though, Baline is just scratching …

Read More

How do you “be Interesting” and “be Findable” in Social Media

0

Q: In terms of being findable, how to you apply this to the assets on Social Media?  Is that done through being interesting to your audiences? I wanted to make sure I followed up your question with a little more detail.  In terms of being successful in social media it really is about following the 4-B framework. Be Interesting. As …

Read More