- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Home / Social Media ROI
Prepping for the upcoming AMA presentation in Atlanta (http://www.marketingpower.com/Calendar/Documents/2010/spotlights/SocialMediaMonitoring_ROI.pdf) where I will be presenting with friend and colleague Amanda Devito about ROI of social media (because I wanted to be unique and different… oh wait!).
Social Media can be an extension of direct marketing. When delivering messages in the social space (planting the seeds) focus on crafting call-to-actions that drive engagement (clicks). Beyond delivering a deeper brand experience, getting the click is critical for tracking. Once someone has clicked it enables you to track their digital footprint with your brand. As you deepen the profile …