- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
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There is really only one way to measure this – is it generating revenue from net new business? This is the singular most important thing your demand generation efforts need to net. In this deck on SlideShare we explore some specific ways you can assess the shape of your own funnel: Thoughts On A Successful Demand Generation Program View more …