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All Posts Tagged Tag: ‘Social Media’

Is this a self centered POV?

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Came across this quote attributed to Jeremiah Owyang: “My use of social media and my career advancement are intrinsically tied,” Owyang told us by phone today. “I started my blog as a practitioner at Hitachi. I budget time every morning to read and blog. I do that before I check my personal email or work email. I believe you have …

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Social Commerce

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Prepping for the upcoming AMA presentation in Atlanta (http://www.marketingpower.com/Calendar/Documents/2010/spotlights/SocialMediaMonitoring_ROI.pdf) where I will be presenting with friend and colleague Amanda Devito about ROI of social media (because I wanted to be unique and different… oh wait!).

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Measuring Social Media ROI

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Social Media can be an extension of direct marketing.  When delivering messages in the social space (planting the seeds) focus on crafting call-to-actions that drive engagement (clicks).   Beyond delivering a deeper brand experience, getting the click is critical for tracking.  Once someone has clicked it enables you to track their digital footprint with your brand.  As you deepen the profile …

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Content Syndication Best Practices

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Okay, so we are all starting to get hip to the idea that content is the new banner add (I hear the social zealots cringing).  If we want to create engagement on 3rd party properties, whether they are social or not, the way to create “engagement” is by producing something the reader is going to find interesting.

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PR in a social, digital age

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The face of marketing is changing and nowhere is that more apparent than in the world of PR.  The rules of the game are being rewritten.  Once upon a time PR was all about securing coverage from journalists in major media like newspapers, print, television, etc.  Well those traditional outlets have all seem cataclysmic decline.  Today people now source more and …

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Social Media Engagement

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Engagement, regardless of where it happens, is every marketer’s goal. One of the things that make this so difficult of course is the multitude of channels through which we interact. Social elevates the degree of difficulty. When the web first emerged it disrupted the brick and mortar world because it redefined the idea of location. Instead of being blocks away, …

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Social Media is the 4th Phase of Industrialization

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Thomas Burns, the iconic economist, originally authored the classic classification scale many use to describe market maturity.  On his scale, the most complete, or evolved market he identified as a phase three and described as being focused on ”stimulat(ing) consumption (with) advertising, product development, design, consumer research, market research, and marketing promotion.” (Hatch, 1997, p. 23)  The question, though, is …

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The Social Consumer Drives Need for Organizational Change

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As most marketers are aware, consumers have more control of how information is leveraged than ever before.  The internet and the access it provides has empowered consumers with knowledge and has forever changed the way consumers perceive and understand goods, services and information.  Consumers are enlightened, and “are acutely aware and educated as to the current state of our society.  …

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