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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Social Media is the 4th Phase of Industrialization
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Thomas Burns, the iconic economist, originally authored the classic classification scale many use to describe market maturity. On his scale, the most complete, or evolved market he identified as a phase three and described as being focused on ”stimulat(ing) consumption (with) advertising, product development, design, consumer research, market research, and marketing promotion.” (Hatch, 1997, p. 23) The question, though, is …
Read MoreThe Social Consumer Drives Need for Organizational Change
As most marketers are aware, consumers have more control of how information is leveraged than ever before. The internet and the access it provides has empowered consumers with knowledge and has forever changed the way consumers perceive and understand goods, services and information. Consumers are enlightened, and “are acutely aware and educated as to the current state of our society. …
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