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All Posts Tagged Tag: ‘Voice of the Customer’

Value in Marketing Automation?

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How does this strike you for controversial?  Marketing automation does not generate revenue.  Sure, maybe can help reduce the operational cost of supporting the sales cycle, and maybe it can even help expedite a prospects journey through the funnel.  Still, at the end of the day it does not create revenue. What has a more direct impact on revenue, however, …

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Why do Sales & Marketing Teams Fail?

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The potential of many companies will never be realized because of the inefficiencies and conflict within their sales and marketing organizations. What makes this such a shame is that majority of problems, or at least the major ones are solvable. At the core, the main challenges can be pegged to two things: Sales fails as a team Probably not a …

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