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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
The Future of Campaign Management: Paying More Attention to Retention
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Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …
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What Do You Wish You Had Asked Your MA Vendor?
Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about …
Read MoreOptimizing Content: How to Reach Your Prospect with the Right Message at the Right Time
View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.
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Optimizing Content: How to Reach Your Prospects with the Right Message at the Right Time
Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian. Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting things from and about him (ask him about …
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3 Ways to Keep Your Marketing Fresh
Not everything in business needs a constant refresh. In Finance, if you’re following the Generally Accepted Accounting Principles (GAAP), you’re probably doing okay. But in Marketing, sticking with what has worked in the past can lead to failure in the future. With the hundreds of marketing messages consumers are exposed to each day, even relevant and targeted communication gets lost …
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The Sales & Marketing Relationship: Who Wears the Pants?
Stop me if you’ve heard this before: Marketing works for Sales. Sales and Marketing have an unequal partnership. Marketing needs to earn the respect of Sales. Lately, I’ve been hearing and seeing this message a lot: on blogs, webinars, and social media. So what gives? Is Marketing really a slave to Sales? Life is all about relationships. We have them …
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5 Signs You Are Not Ready for Marketing Automation
1. You don’t have relevant content A marketing automation tool will help you determine when and how to distribute relevant content to prospects along the buyer journey. However, as sophisticated as your delivery system may be, it will yield poor results if the content does not resonate with the prospect. In planning your marketing automation implementation strategy, be sure to …
Read MoreThe Chief Marketing Technology Officer (CMTO) – 10 arguments why your company should have one
Change creates opportunities, and technology speeds change. In the business world, this is nowhere more apparent than the marketing organization. Where brethren in finance are still pounding away on the same Excel spreadsheets, the marketer’s world has come to be defined by technology. While creative and building an emotional brand connection are still the hallmarks of success, a lack of …
Read MoreFramework for applying social media mentions (WOM) to marketing decision making
So… I think what I’d like to do is create a new model, or at least a framework. The key tenets I’m focusing on so far, are: 1. You can’t have revenue without ROI. If you can’t connect your efforts to the dependent variable of revenue then you aren’t really talking about ROI. 2. Connecting to revenue is dependent on …
Read MoreWho’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)
Marketing automation is not campaign management and campaign management is still not marketing automation. While the gap certainly narrowed in 2010 these two tools were born and bred to do different things. If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …
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