The Marketing Mojo

View of the Online Marketing Technology Landscape

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© WordStream, a PPC management software company.

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Is this a self centered POV?

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Came across this quote attributed to Jeremiah Owyang: “My use of social media and my career advancement are intrinsically tied,” Owyang told us by phone today. “I started my blog as a practitioner at Hitachi. I budget time every morning to read and blog. I do that before I check my personal email or work email. I believe you have …

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Big Data… from a Marketer’s Perspective

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What is Big Data? Funnily enough, the answer is very straight forward – it’s a lot of data.  It’s also not a new concept, but one being made relevant to marketers today by the globs of data being thrown off by digital platforms like websites, Facebook, iPad apps, etc. One of the difficult aspects of describing Big Data is trying …

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Marketing’s Home Pregnancy Test?

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   As more awareness and understanding emerge around big data and its impact on the consumer / brand relationship we are undoubtedly going to go through a series of Salem witch trials. Whatever perspective or insight from the recent NYTimes piece: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all is going to be lost in the headline around “knowing a teen is pregnant before he parents”.  Using …

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2012 Marketing Innovation Report

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Boy… did I end up going dark there in 2011!  For 2012 my plan is to maybe be less regular in terms of commentary, but to offer up more meat in terms of content.  My first effort for the new year, which actually was done last, is the 2012 Marketing Innovation Report done for Experian. The focus of this guide …

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10 Steps to Getting a Job in 2012

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A friend recently asked about some concrete steps for getting a job in 2012.  I don’t claim to be an expert in the area, but here are some thoughts.

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The Future of Campaign Management: Paying More Attention to Retention

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Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding existing customers and providing them with the content …

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What Do You Wish You Had Asked Your MA Vendor?

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Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place that makes your life easier. A while back, I wrote about …

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Optimizing Content: How to Reach Your Prospect with the Right Message at the Right Time

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View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.

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