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- SpeakingMarcus Tewksbury is a frequent speaker on topics relating to B2B marketing and technology. Past speaking engagements include: American Marketing Association (AMA) Canadian Marketing Association (CMA) DePaul University Direct Marketing Association (DMA) Georgetown University Illinois Technology Association (ITA) Integrated Marketing Summit Media Post Northwestern University The Economist University of Chicago BOOKING REQUEST Please submit the form below and we will follow up with you as soon as possible.
Framework for applying social media mentions (WOM) to marketing decision making
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So… I think what I’d like to do is create a new model, or at least a framework. The key tenets I’m focusing on so far, are: 1. You can’t have revenue without ROI. If you can’t connect your efforts to the dependent variable of revenue then you aren’t really talking about ROI. 2. Connecting to revenue is dependent on …
Read MoreWho’s in the wrong room? Eloqua Vs. Alchemy (or Marketing Automation Vs. Campaign Management)
Marketing automation is not campaign management and campaign management is still not marketing automation. While the gap certainly narrowed in 2010 these two tools were born and bred to do different things. If you see an Eloqua or Marketo in the room with a Unica or Alterian, someone is in the wrong room. Understanding the differences begins with an understanding …
Read MoreA Unique Universal Lead Definition
Interview with Greg Malpass (CEO Traction Sales & Marketing) A lead is a seemingly simple concept. Yet it is one that causes much consternation between sales and marketers. There seems to be a constant sliding scale between quantity and quality and most organizations seem to struggle with nailing down what they consider to be a quality lead. Coming up with …
Read MoreMore seo keyword tools
My journey down the search path continues. Moving past links to targeting competitive keywords. Few other tools to throw out there: SEMRush.com (recommended) Compete.com Alexa.com and SEOBook.com
Read MoreCreating Content is Hard
I find the hardest part of generating content to be committing to an editorial calendar. It isn’t so much the deadline per se, but about forcing myself to write about a particular topic at a certain time. Forced execution, versus inspiration is hard.
Read MoreBrian Carroll on Lead Management
Brian Carroll at the MarketingSherpa B2B Summit. Great thought leadership on thé lad management process. Inorporates éléments from SeriusDecisions. Big points of emphasis on lead qualification based jupon a unversal definition of a lead. Establishes custom définitions for a lead based upon organizational needs. 1. Define leads 2. Begin qualification program 3. Nurture early stage leads (I would argue thèse …
Read MoreSimple Ideas for Content Creation
Listening to Thom Schoenborn at the MarketingSherpa B2B Summit. He’s had a couple of quick little ideas on getting content created: – Email someone a question. Take the response, publish on blog – Go through your outbox / inbox – look for relevant material – publish on blog – Interview folks, record conversation and get transcrippted. (particulalry for execs) – …
Read MoreWP Plug-Ins
Recently I was asked to put together a list of useful plugins for WP.org. There are a lot of things out there you can add to get more bang for your content buck. Widgets http://wordpress.org/extend/plugins/oggchat-live-chat-software/ (interesting thought – probably should discuss before implementing) Sidebar http://wordpress.org/extend/plugins/wickett-twitter-widget/ (Twitter Feed) http://wordpress.org/extend/plugins/facebook-social-widgets/ (Facebook Widgets – will have to run a Like campaign to friends …
Read MoreSocial Commerce
Prepping for the upcoming AMA presentation in Atlanta (http://www.marketingpower.com/Calendar/Documents/2010/spotlights/SocialMediaMonitoring_ROI.pdf) where I will be presenting with friend and colleague Amanda Devito about ROI of social media (because I wanted to be unique and different… oh wait!).
Read MoreAIDA (not the Opera or Musical)!
Since the advent of modern marketing people have understood there is a process individuals go through when making a purchase decision. It’s even present when making impulse buys albeit in a condensed time frame. Acknowledging and incorporating this concept into your marketing is central to creating successful content.
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