The Marketing Mojo

Brian Carroll on Lead Management

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Brian Carroll at the MarketingSherpa B2B Summit. Great thought leadership on thé lad management process. Inorporates éléments from SeriusDecisions. Big points of emphasis on lead qualification based jupon a unversal definition of a lead. Establishes custom définitions for a lead based upon organizational needs. 1. Define leads 2. Begin qualification program 3. Nurture early stage leads (I would argue thèse …

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Simple Ideas for Content Creation

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Listening to Thom Schoenborn at the MarketingSherpa B2B Summit. He’s had a couple of quick little ideas on getting content created: – Email someone a question. Take the response, publish on blog – Go through your outbox / inbox – look for relevant material – publish on blog – Interview folks, record conversation and get transcrippted. (particulalry for execs) – …

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WP Plug-Ins

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Recently I was asked to put together a list of useful plugins for WP.org.  There are a lot of things out there you can add to get more bang for your content buck. Widgets http://wordpress.org/extend/plugins/oggchat-live-chat-software/ (interesting thought – probably should discuss before implementing) Sidebar http://wordpress.org/extend/plugins/wickett-twitter-widget/ (Twitter Feed) http://wordpress.org/extend/plugins/facebook-social-widgets/ (Facebook Widgets – will have to run a Like campaign to friends …

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Social Commerce

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Prepping for the upcoming AMA presentation in Atlanta (http://www.marketingpower.com/Calendar/Documents/2010/spotlights/SocialMediaMonitoring_ROI.pdf) where I will be presenting with friend and colleague Amanda Devito about ROI of social media (because I wanted to be unique and different… oh wait!).

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AIDA (not the Opera or Musical)!

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Since the advent of modern marketing people have understood there is a process individuals go through when making a purchase decision.  It’s even present when making impulse buys albeit in a condensed time frame.  Acknowledging and incorporating this concept into your marketing is central to creating successful content.

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Measuring Social Media ROI

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Social Media can be an extension of direct marketing.  When delivering messages in the social space (planting the seeds) focus on crafting call-to-actions that drive engagement (clicks).   Beyond delivering a deeper brand experience, getting the click is critical for tracking.  Once someone has clicked it enables you to track their digital footprint with your brand.  As you deepen the profile …

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For those about “to measure” – I salute you!

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How do you track the performance of your marketing programs?  Do you have a standard set of reports you look at weekly?  monthly?  Do you do something custom, or something stock from one of your tools? My experience has been, for many marketers the answer is none of the above.  They are so busy with just “getting the laundry out” …

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Schytzophrenic social marketing can be a good thing

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During one of tech image’s breakfast meeting’s last week Daniel from igloo raised a really interesting thought about the need for multiple voices across the social space.

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Blurring the Front Lines

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The relationship between sales and marketing has historically been one of antagonism (the pussy galore debacle aside). For ages it’s been the classic battle of “marketing not generating useful, qualified leads” and “sales inability to follow-up or communicate a consistent definition of a lead.”

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Content Network

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Struggling to generate all the content you need?  8/5 since my last post?  Obviously I am! Came across this writer sourcing network www.junta42.com and thought it looked interesting.  Post a writing project and have writers bid on the work. When approaching outsourced writing I think it’s very important you have a very clear plan in mind for how to use …

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