The Marketing Mojo

Content Syndication Best Practices

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Okay, so we are all starting to get hip to the idea that content is the new banner add (I hear the social zealots cringing).  If we want to create engagement on 3rd party properties, whether they are social or not, the way to create “engagement” is by producing something the reader is going to find interesting.

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Marketing Innovation Checklist

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(as seen on The Mouth of the Funnel) The face of marketing is changing.  Techniques and approaches that worked as recently as 18 months ago will fall by the way side within the next 18.

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Anyone heard of VisiStat?

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Interesting company.  Kind of a hidden gem in the marketing automation world.  Noticed them coming across while checking some stuff out on Genius.com site.  Apparently Genius has given up the ghost with their own analytic tracking capabilities? VisiStat is pretty darn interesting.  For a long time I’ve been saying the most important aspect of the marketing automation tools is their …

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Well said sir!

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http://www.markhodes.com/my_weblog/2010/04/cross-channel-funnel-management.html# The Gretzky quote is one of my favorite of all times.   So applicable to business.   I think Mark also speaks truth when he talks about the need for marketers to achieve integrated profiles today.  Those that don’t won’t be able to capitalize on what comes next…

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Free Marketing Automation System Anyone? -Courtesy of Loopfuse

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LoopFuse has launched a free entry-level version of its marketing automation system. Is this a route to sales and marketing alignment? via Free Marketing Automation System Anyone? -Courtesy of Loopfuse.

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Roles of a CMO

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A friend recently asked what exactly does a CMO do.  A seemingly straight forward question, but when I started to think about it there is really a lot more to it. Too often, the CMO is pigeon holed into a creative / program / communication type of role.   This may be justified in some cases, but a top notch CMO …

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What does “Free” mean for marketing automation?

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Over the last 18 months or so it’s become clear that the face of marketing is changing.  To be successful today marketers need to be fluent in the digital languages and they need a tool that can help them manage relevant, multi-channel interactions.

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Future of Marketing Automation

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What does the future, near future mind you, look like? Listening + Understanding Capture and integrate interaction data from across the 6+ online channels Planning + Speaking Facilitate the evolution towards an inbound marketing strategy for acquisition and an opt-in compliant one for retention

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Posting Rules…

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Use images.  Or even better yet videos.  Should be the first thing someone sees. Use page breaks.  I had wondered about that for a long time, but it makes sense.  Headlines sell.  Cram as many headlines as you can onto your real estate and don’t make people scan (like they are going to do that, right?), Having a blog provider …

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